PROFILE: i is a British newspaper published by Independent Print, owned by Alexander Lebedev, which also publishes The Independent. The newspaper, which is aimed at "readers and lapsed readers" of all ages, and commuters with limited time, costs 20 pence, and was launched on 26 October 2010. The newspaper contains "matrixes" for news, business and sports — small paragraphs of information which are expanded upon in full articles further on in the paper. The title also includes a features section titled iQ, and a television guide. The managing director of The Independent stated several days before the newspaper went into print that the publication is designed for people who do not have much time to read a newspaper. On 20 April 2011, editor Simon Kelner announced that a Saturday edition of i will be published, starting from 7 May 2011 and costing 30 pence. Profile extracted from Wikipedia and used under the Creative Commons Attribution-ShareAlike License.

Circulation: 161,151 (April 2011)   Political Outlook: Centre-Left, Liberal   See our UK Newspaper Guide at ThePaperboy.com